grid page is the successor of SELOWE, the the "SELf Optimizing WEbsite".
Our dream is: we need websites that make it easy for the people to find what they need, instead of fancy designs or complicated menus.
Therefore SELOWE's are websites that optimize themselves towards the behaviour of the users.
It tracks (anonymously) what user click on on the websites and gives that information to the content manager.
They can take that information and change the sites based on that or let SELOWE automatically change the page.